A Fragrance Legacy
MEXICO CITY, Sept. 10, 2016 /PRNewswire-HISPANIC PR WIRE/ — The Louis Vuitton House is getting ready to explore a new territory: that of perfumes. Though unprecedented and firmly anchored in the house’s history, this olfactory path is not unexplored territory, but just the opposite, as evidenced by the well-known love that the trunk maker had for beauty item pouches, travel bottles and fragrances marked Louis Vuitton that were created throughout the Twentieth Century.
The Louis Vuitton House unveils its creative workshop in the heart of Grasse, in the Provence region of France; the unique history of the House’s perfumer, Jacques Cavallier Belletrud; and the palette of exclusive raw materials assembled by him since his arrival. It is an invitation to travel, prologue to an imminent departure.
As visionaries, the trunk maker Louis Vuitton and his descendants have always placed innovation at the heart of creation. Luxury must not limit itself to offering what is rare and valuable: it must look toward the future. Jacques Cavallier Belletrud was not satisfied with simply creating an extraordinary variety of raw materials, but made improvements in them for more than four years. With the help of leading-edge technology, he has created his own vision of a dream palette. Just the beginning.
Visiting the various Louis Vuitton workshops inspired Jacques Cavallier Belletrud to invent an infusion made to order. Fascinated by the subtleness of the House’s natural leather smell, Jacques Cavallier Belletrud requested an extract of this leather from the perfume workshop. Soft and sensual, it is like discovering leather for the first time.
Cavallier Belletrud has had an interest in extraction with supercritical CO2 for some time. The process, which is already used to extract ingredients such as vanilla, does not require heat. When bathed in cold gas, the plants unleash all their subtleness. Jacques Cavallier Belletrud decided to test this technique on fresh flowers. The result exceeded the perfumer’s expectations.
The scent is so pure, so elusive, that it makes you feel like you are standing in the middle of a field of flowers in Grasse. The may rose and jasmine extract made with supercritical CO2 is not only a world-wide novelty but also an exclusive of the Louis Vuitton House.
CONTACT: Héctor Pardo, Tel. +5255 5980 8810, [email protected]