SVBL Launches “Smart Sips” Campaign to Promote Responsible Drinking During Vincy Mas 

By S. Browne. Updated 12:08p.m., Friday, 4 July 2025, Atlantic Standard Time (GMT-4).

St. Vincent Brewery Ltd. (SVBL) has launched its “Smart Sips” campaign, an initiative aimed at promoting responsible drinking by placing hydration, health, and sustainability at the centre of this year’s Carnival experience.

Country Manager Shafia London stated: As a brewery, SVBL has always championed the importance of enjoying our beverages resonsibly. But this year, we felt it was time to go a step further — to not just talk about moderation but actively support the well-being of those who celebrate with us. The Smart Sips campaign is our response: a tangible, forward-thinking initiative designed to keep energy high and people hydrated.”

In collaboration with Dasani water, SVBL Island Chill Soda Water, and the Ministry of Health and the Environment – Nutrition Unit, Smart Sips will be present at major events during the first week of July, including Carnival Monday and Tuesday.

Hydration stations will be established to provide free access to water and soda water, wellness information, and on-site support from healthcare professionals available to assist and educate revellers in real time.

“As a proud local brewery, we have always encouraged responsible drinking — but this year, we wanted to live that message in a more tangible way,” said Kimon Baptiste, PR & Media Analyst at SVBL. “Smart Sips is about meeting people where they are — on the road, in the fête, in the moment — and giving them the tools to care for themselves, their friends, and their environment.”

For more information, contact +1 (784) 530-7329 or follow St. Vincent Brewery Ltd. on Facebook and Instagram.

This information was sourced from a press release sent to us by St. Vincent Brewery Ltd.