St. Vincent and The Grenadines Rums Shine at London Rum Festival 

By Admin. Updated 3:05 p.m., Thursday, October 17, 2024, Atlantic Standard Time (GMT-4). 

St. Vincent and The Grenadines (SVG) made a special appearance at this year’s London Rum Festival to showcase not only this country’s award-winning rums but also the charm and allure of our multi-island destination.

This was done in partnership with the Caribbean Tourism Organization (CTO) Chapter UK and Europe.

Hosted by the renowned Global Rum Ambassador, Ian Burrell, this prestigious gathering drew rum enthusiasts from around the globe, offering exclusive seminars, tastings, and masterclasses led by some of the finest master blenders, distillers, and industry experts.

Attendees were introduced to the rich flavours of SVG’s exceptional rums, while also being offered a glimpse into the diverse travel experiences that await visitors. From the stunning beaches and lush landscapes to its vibrant culture, SVG’s rums served as a gateway to the country’s multifaceted paradise.

Minister of Tourism, Civil Aviation, Sustainable Development, and Culture Carlos James said: “Our rums are a reflection of the soul and craftsmanship of St. Vincent and The Grenadines, and through events like The London Rum Festival, we have the opportunity to share our heritage with the world.”

He added that this collaboration with the CTO is an exciting way for us to connect rum enthusiasts not only with our award-winning spirits but also with the beauty and adventure that await them in our islands. James said: “SVG offers a unique blend of experiences, and we are thrilled to introduce festival-goers to the heart of our culture.”

SVG’s presence at The London Rum Festival highlighted the harmonious blend of rum and travel, inviting connoisseurs to explore both the rich taste of its spirits and the unforgettable adventures that come with visiting the islands. This strategic initiative showcased SVG’s rums as more than just beverages, but as a true reflection of its vibrant culture and inviting way of life.

The London Rum Festival is the world’s longest-running rum festival since its inception in 2006. This year’s Festival was held from October 12th to 14th.