Digital Marketing Students Using Skills To Promote Clean Entertainment Centre 

By Admin. Updated 4:34 p.m., Friday, March 20, 2026, Atlantic Standard Time (GMT-4). 

Digital Media and Marketing Students at the St. Vincent and the Grenadines Community College’s Division of Technical and Vocational Education (DTVE) have partnered with BC Entertainment Arcade to launch a new student-focused campaign aimed at providing young adults with clean entertainment.

The students conceptualized the Integrated Marketing Campaign called Game On. For the next few weeks, students will be able to relieve stress at BC Entertainment’s Arcade/Entertainment Centre at Arnos Vale and have fun, engaging social experiences, and strengthening community connections across St. Vincent.

The campaign, which began on February 23, 2026, is also being executed through promotional activities at selected campus venues.

Patrons can also enjoy themed event nights, DJ performances, and interactive games, all designed to create a lively space where students can relax, connect with friends, and enjoy activities beyond the classroom.

Students and members of the public can find more information about upcoming events through the official Instagram page.

“This is not just a final-year project for grades. We are happy to have been given the opportunity by BC entertainment to execute this campaign, to test our objectives, our message and media strategy, and our integration of IMC tools such as public relations, advertising, digital marketing, and events, and sponsorship,” Deputy Campaign Leader Jozailia Michael told One News SVG.

“Important too is the fact that this is a research-based campaign. So we had to conduct primary research with the target audience, conduct SWOT and other analyses, set SMART objectives, refine segmentation and targeting, plan key campaign decisions, messaging, and media strategies, use IMC tools, and budgeting and evaluation. It’s exciting to see that midway we are making progress on our objectives of building awareness, increasing foot traffic, and transforming the brand,” the final year student told One News SVG.

For BC Entertainment, the initiative reflects BC the company’s commitment to promoting positive student engagement while providing a safe and creative environment for entertainment, the press release stated.

By combining music, social interaction, and community participation, the campaign encourages students to build connections and express themselves in an enjoyable setting.

“BC Entertainment Arcade is proud to provide a space where students can enjoy music and games, connect with peers, and celebrate their achievements,” said Charlene Dublin, Owner. “We are very pleased with the effort of the students and lecturers in bringing this project together. The quality of the campaign represents a major milestone for our engagement initiatives and the wider community.”

“Through this campaign, BC Entertainment Arcade continues to strengthen its reputation as a leading entertainment hub while supporting student life and social development, the release stated.

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