St. Vincent Brewery LTD Unveils New Look For Hairoun Soft Drinks 

By Havlyn Gill. Updated 10:17 a.m., Sunday, January 5, 2025, Atlantic Standard Time (GMT-4).

St. Vincent Brewery Ltd. (SVBL) said it is thrilled to introduce an exciting transformation with three fresh features: reimagined innovative names, a sleek new design, and—for the first time—a full nutritional panel, providing transparency for today’s consumers value. With these updates, the St. Vincent Brewery Limited’s soft drinks are ready to delight both loyal fans and new audiences.

“Our new visual identity reflects our commitment to quality and celebrates the flavors of St. Vincent and the Grenadines,” said Mr. Lamont Medica Commercial Manager at St. Vincent Brewery Ltd. “We wanted to bring our Carbonated Soft Drinks to life in a way that resonates with everyone who loves these refreshing drinks, from our local fans to consumers worldwide.”

Driven by consumer insights and feedback, SVBL’s Commercial team conceptualized Island Flavours and Island Mixers as a cohesive pair.Now branded as Island Chill and Island Mix, these titles capture the essence of the Caribbean: Island Chill includes classics like Kola Champagne, Mauby, and Bitter Lemon, —perfect for fans seeking pure refreshment—while Island Mix which includes Ginger Ale, Soda Water, and Indian Quinine Tonic brings enjoyment for those whoappreciate them on their own but also love mixing it up with their favorite spirits.