Dickson Village Resident Drives Away With Brand-New SUV in Hairoun Promotion 

By Admin. Updated 6:38 p.m., Saturday, August 15, 2026, Atlantic Standard Time (GMT-4). 

A Dickson Village resident is celebrating an unexpected windfall after winning a brand-new 2026 GAC GS3 EMZOOM SUV in Hairoun Beer’s 2026 Crown De Mas Vincy Mas promotion.

The grand-prize winner, Lincolnus Doxon, received the surprise of a lifetime on Saturday when representatives of St. Vincent Brewery Ltd visited his home to present him with the vehicle. Doxon, who is originally from Saint Lucia, has lived in St. Vincent and the Grenadines for more than 11 years and is married to a Vincentian.

The promotion, which ran from May until July 31, encouraged consumers across the country to collect specially marked Hairoun bottle crowns bearing the letters C-R-O-W-N. Participants who successfully spelt the word “CROWN” submitted their completed entries into designated collection boxes nationwide for a chance to win the grand prize.

Doxon’s winning entry was submitted at the St. Vincent Brewery in Campden Park.

The brewery said the promotion formed part of Hairoun’s continued support for Vincy Mas and its wider commitment to celebrating Vincentian culture while rewarding loyal consumers.

Sales Manager Lamont Medica said the campaign generated excitement among customers while strengthening the brand’s presence in the marketplace.

“Hairoun is a brand that Vincentians have supported for generations. Initiatives like Crown De Mas allow us to reward that loyalty while creating excitement in the trade and giving consumers even more reasons to choose Hairoun,” Medica said.

Marketing Coordinator Taemia Nichols said the promotion was designed to create lasting memories for customers rather than simply awarding a prize.

“For us, it is about more than giving away a prize. It is about creating memorable experiences and celebrating with the people who continue to choose Hairoun. Crown De Mas allowed us to bring that excitement directly to consumers throughout Vincy Mas, and we are looking forward to continuing that engagement throughout the year,” Nichols said.

This is the second consecutive year that Hairoun has awarded a vehicle to one of its customers. In 2025, during the brewery’s 40th anniversary celebrations, the company gave away an Isuzu D-MAX pickup.

St. Vincent Brewery Ltd thanked the thousands of consumers who participated in this year’s promotion and congratulated Doxon on his win. 

The company also indicated that it will continue hosting consumer promotions, community activations and entertainment experiences throughout the remainder of the year.

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